Strategizing is instrumental in our design workflow, acting as a beacon for the team. This facilitates alignment of creative direction and setting of expectations for all involved in the project. Our strategising framework involves the identification of 4 key areas we define as RAMP Project: Requirements, Target Audience, Intended Messaging and Conveying Platforms.

As many would put it, working without research would be akin to roaming around in the dark. Through in-depth industry analysis and project reviews, we gain precious insights that will help in tailoring our design solutions for you.

Once all foundations have been laid in place, we will embark on ideas generation and visualisation. Here, we pick out what we deem as the “golden” ideas and actualise the hours of brainstorming into visual presentations.

In the execution process, it is not unusual to find creatives falling short of original expectations or steering away from the proposed concepts. Refining and tuning the designs serve as a timely check to ensure we are on the right track.

The final stage of the design flow is the presentation of the completed proposals to you, the client. This is coupled with an explanation of the creative rationale in enabling you to better understand our underlying concepts.

As with a tangram puzzle, endless possibilities and solutions can be generated from your project requirements. At Tangram, we adopt a design methodology that strikes a balance between producing designer-proud creative concepts and conveying the right marketing message to your intended audience.