Over the years, we have evolved in tandem with the marketing and advertising landscape. In meeting the needs of time-strapped marketing professionals and businesses, we have widened our scope of services to become an end-to-end communication solutions provider.
Brand equity is one of the most sought-after assets in this fast moving age. While branding can be described as the distinctive process of conveying a particular image around a brand or business, the challenge is often at its core – the alignment of the organisation.
A well taken photograph has the ability to conjure a story and stir emotions in its audience. Having a keen eye for details and the ability to conceptualise have thus become fundamental aspects in photography and art directing.
As the advertising landscape becomes overly saturated, it comes as no surprise that consumers are facing an overload of marketing messages. Getting into the hearts and eventually, the pockets of consumers or businesses is no longer a matter of applying theoretical knowledge.
While most people have the ability to write, it is known that not many can master the skill of crafting messages that strike a chord with their audience. Delving into the mindsets of your target market and delivering copy that hits their sweet spot often translates to greater hit-rates.
Print design has evolved from producing simplistic creative visuals into a well-thought process of delivering intended messages to the right audience. Consumer behaviour, decision making patterns and industry knowledge are just some factors worth considering in your design process.
Even as online media takes the world by storm, it is highly unlikely that it will entirely replace the pleasure of holding a printed product in your hands. Offset, digital, silkscreen and even UV printing, just to name a few of the printing techniques we commonly use in the production process.
A website is regarded as the online identity of a product or company, playing a vital role in the branding process. From its often overlooked position of yesteryears, it has grabbed and led the top spot in branding and marketing priorities of many companies in recent years.
With the emergence of an Information era, it has become an inevitable fact that social media marketing is the advertising platform that no company can afford to ignore. Used incorrectly, this double-edged sword can however bring about adverse effects for the company.